Polaris initiative puts focus on commercial audiences with Brutus | Powersports Business
Company’s first purpose-built commercial vehicle line BRUTUS leads its work vehicle portfolio
MEDINA, Minn., (March 6, 2013) Polaris Industries Inc. (NYSE: PII), the leading manufacturer of off- road vehicles, today announced an initiative to expand into the commercial vehicle market. As a result of this initiative, Polaris® unveiled the Polaris BRUTUSTM, the company’s first purpose-built commercial vehicle line and the first side-by-side utility vehicle in the market to deliver front-end power take-off (PTO) capability.
As the recognized leader in the powersports industry with 2012 sales of $3.2 billion, Polaris applied the company’s industry-leading utility vehicle expertise to create a diverse product portfolio of commercial-grade vehicles. The new BRUTUS models are specifically engineered for individuals and businesses that seek capable, durable task vehicles.
In addition to the BRUTUS line of work utility vehicles, Polaris’ commercial offerings include current vehicles utilized by customers as reliable daily workhorses. The portfolio consists of models from the hardest working, smoothest riding family of RANGER® side-by-sides and SPORTSMAN® all-terrain vehicles, as well as the GEM® line of premium compact electric vehicles.
“The introduction of the BRUTUS product family is part of our commitment to offer the commercial customer innovative and relevant vehicles that best suit their needs,” David Longren, Polaris Vice President, Off-Road Vehicles (ORV) and ORV Engineering said. “Through our 60 years of engineering experience, strategic alliances with other industry leaders and our incredible network of dealers, we are able to provide the commercial market with the most productive, reliable and versatile vehicles.”